Understanding your customer is the key to creativity that unlocks innovation.
Our proprietary research methods work on two tracks. Track one engages your customers throughout their purchase and usage cycles to understand their basic needs and uncover their major unmet needs or ‘need gaps.’
Track two audits your equity – that is – pinpoints your leverage points in products, production, distribution, etc.
Combining insights drawn from track one & track two, we use individual & team brainstorming to integrate your customers’ needs with your most leveragable capabilities to build new products and programs you can own. This is the key foundation to our creative process.