Our mission is to deliver creative marketing solutions that generates new highly profitable growth for our clients. Our successful approach has exceeded our clients' expectations for growing existing product lines, established services and new products. Our highly flexible techniques have worked for businesses as diverse as consumer goods manufacturers and non-profits.
Our proprietary process is driven by customer driven insights and their resulting opportunity gaps that can spark genuine creativity. Our discovery process inspires a wider range of imaginative ways to address these customers' major needs by leveraging our clients' most compelling capabilities. This results in more innovative and integrated solutions built on brand - and company wide - equities.
Our major strategic services include branding strategy, brand building, marketing, direct marketing, new product development, New Product Blueprints(sm) new positionings, brand renovations and advertising.
Our major creative and research services include the creation of VISION(sm) complete concepts; Innovation Workshops(sm), our integrated cross functional approach to brainstorming; Experiential Link(sm) Focus Groups that generate greater insights by tracking consumers through their definition of their needs and attitudes, their vision of the category, point of purchase and usage; Prospecting Groups(sm) and Innovation Scans(sm) of domestic and international cross transfer innovations.
We also offer the unique SF-FM (Self Funding - Focused Message) direct marketing and direct mail approach to generating new revenues or donations, which can simultaneously identify and refine the ideal communication strategy across all marketing efforts.