How We Manage Creativity

How We Manage Creativity

Group EFO Limited New Brands / Business Building

Our creative process is fueled by numerous catalysts:
  • Experiential research among your customers on ‘their turf’ that’s designed to uncover their major need gaps.
  • An Equity Audit SM of your company’s major strengths in Brand and Corporate Equities.
  • In-depth assessments of your market, key competitors, major trends and the resulting potential news or points of difference that drive your product’s uniqueness.
  • An integrated approach to innovation built on EFO’s on-going internal ideation, complemented by individual + team ideation with your team & customers.
  • Creation of VISIONs,SM complete products or service ideas that go beyond concepts to generate greater insights that you can get to market faster with less cost.
  • Each step creatively explores ways to build your Brand and corporate equities to uniquely address your customers’ major need gaps.